On September 25, 2024, a significant strategic partnership was established between SHOT3, a Singapore-based pickleball equipment brand, and the GL Johnson Group of Companies, an Australian conglomerate, marking a pivotal moment for the sport in the Asia-Pacific region. The signing ceremony, held in Guangzhou, China, was attended by representatives from both companies as well as notable guests from BMW and KWG, underscoring the high-profile nature of this collaboration. This p