At NextGen, we believe in more than just representation. We’re building a supportive, innovative community dedicated to helping clients develop their careers with unmatched industry insight, international connections, and a tailored approach that prioritizes their unique goals and aspirations. NextGen's mission is simple but powerful: to empower the next generation of sports talent by providing strategic, impactful management that goes beyond traditional representation.

The Eminence Cup 50+ event, part of the Eminence Series has been announced with the first stop in Guangzhou. This is a significant milestone for Pickleball in China as it would form a strong alliance between commercial and government entities coming together to push Pickleball forward to the masses in China. This 1st edition aims to celebrate the contributions of all 50+ athletes to the sport of Pickleball, being the pioneers who brought this sport to where it is today. Conti