China Southern Airlines + SHOT3 celebrates 75th anniversary of "New China" with Pickleball tournament

SHOT3's reputation in the pickleball equipment industry received a significant boost today when China Southern Airlines selected the brand to sponsor paddles for the champions of its prestigious 75th Anniversary "New China" tournament held in Guangzhou. This high-profile event not only celebrates the anniversary of a key milestone in Chinese history but also underscores the growing prominence of Pickleball within the country.

The collaboration between SHOT3 and China Southern Airlines highlights a strategic alignment that emphasises the potential of Pickleball as a sport that is gaining traction globally. By associating with such a well-respected airline, SHOT3 reinforces its commitment to elevating the profile of Pickleball in China and beyond. This partnership signifies a mutual recognition of the sport's bright future and the vital role that quality equipment plays in the development of athletes.

Darren Ho, co-founder of SHOT3 and head coach of the Pickleball Global Academy, expressed optimism about the future of pickleball in China, stating,

"Our belief in aligning with international brands such as China Southern Airlines, and importantly, such a prominent brand in China, is pushing the very forefront of pickleball development. Together with the Pickleball Global Academy, we believe that we will be seeing future world champions from China sooner than we expect."

The significance of sponsoring paddles for the champions at such a notable tournament cannot be overstated. It not only showcases SHOT3's high-quality equipment but also positions the brand as a key player in the evolving landscape of Pickleball in China. As the sport continues to grow in popularity, partnerships with influential brands like China Southern Airlines will help to further legitimise Pickleball and attract new players to the game.

Moreover, this strategic alignment aligns with SHOT3's vision of nurturing talent in pickleball. By collaborating with the Pickleball Global Academy, SHOT3 is actively contributing to the development of coaching and training programs that aim to cultivate the next generation of elite players. The academy's commitment to coaching excellence, combined with the high-quality equipment provided by SHOT3, sets a solid foundation for aspiring athletes to reach their full potential.